AI agents require structured, standardised data (using schemas like Schema.org) to understand what your organisation does and how to engage with you. Without semantic data, your business becomes invisible to AI systems making purchasing decisions and automating transactions. Your digital Agentic Catalogue – the machine-readable footprint of your brand – determines whether you participate in AI-mediated commerce. SEO leaders must pivot from "rank and drive traffic" to "represent and enable commerce," as AI agents bypass websites entirely for structured data.
Related Topics
DISCOVER | DISCUSS | TRANSACT