An intent layer is a set of structured declarations that sit above the factual graph (names, roles, awards, publications) and encode the things that make a brand distinctive. It includes voice and tone (how the brand communicates), philosophy and method (the principles behind the work), coined language (terminology the brand has created), audience relationship (teacher-student, advisor-client, collaborator-peer), and characteristic actions (the patterns and behaviours clients experience). Each declaration is machine-readable, source-attributed, and traversable by any AI agent. VISEON builds intent layers using Schema.org PropertyValue nodes, making brand personality available to every AI system that reads the knowledge graph, not just systems the brand controls.
