Found by AI. Understood by it.
VISEON for Web delivers SEO 3.0, Semantic Entity Optimisation. We build and govern the knowledge graph of your organisation, its brands, products, services and people, and serve it from your own domain: to people through VISEON Ask, and to AI agents through MCP. Then we publish it where agents look, so they find you, understand you and can act.
1
governed knowledge graph of your organisation, on your own domain.
1
hub for every interaction: VISEON Ask for people, MCP and WebMCP for agents.
3
spokes: Discover, Discuss and Transact.
<10 ms
for exact graph answers, served from the edge.
Why now
Search is now AI. AI answers from what it understands.
Google has turned search into AI-enabled search, and assistants such as ChatGPT, Claude, Gemini and Perplexity answer questions about your business directly. They don’t rank your pages; they assemble an answer from the entities they can identify and trust.
If your organisation, products and services are not declared as clear, connected entities, AI fills the gap from third-party content: reviews, directories, old articles and competitors who described themselves better. That is digital obscurity, and ranking well on Google does not cure it.
Illustration: the sources an AI assembles an answer from
SEO 3.0: optimise the entity, not the page
Semantic Entity Optimisation gives each thing your organisation is and offers one canonical definition, a stable identifier, verified links to the rest of the web and a record of where each fact came from. AI then reads you from the source, not from what others say about you. It still includes everything schema markup has always had to do, Google Rich Results included; it just doesn’t stop there.
How it works
One hub. Three spokes.
Every interaction with your organisation, by a person or by AI, goes through one place: Interact, on your own domain. People use VISEON Ask, agents use MCP, and browser agents use WebMCP. From there, three spokes cover the whole journey, from being found to being bought from.
InteractEvery interaction on your domain, by people and by AIAsk for people · MCP for agents · WebMCP in the browserWhat’s included
Everything SEO 3.0 takes, in one service
From the markup you already have to a graph that agents can find, query and act on.
Validate
Schema.org and JSON-LD audited across your domain, Google Rich Results checked, and the output of Yoast, Rank Math and other plugins included.
Govern
One canonical entity each for your organisation, brands, products, services and people, with a stable identifier, sameAs links and provenance.
Serve
The graph served from your own domain and from the edge, with exact answers in under 10 milliseconds: VISEON Ask for people, an MCP endpoint for agents, WebMCP where needed.
Publish
An Agentic Resource Discovery (ARD) manifest on your domain and a listing in the official MCP Registry, verified as yours.
Built on open standards: Schema.org, JSON-LD, the Model Context Protocol, NLWeb and ARD. The graph is portable, inspectable and yours.
The hub
VISEON Ask for people. MCP for agents.
VISEON Ask puts answers on your website: visitors ask in plain English and get answers from your governed graph, with links to the pages behind them, instead of a list of search results. The MCP endpoint is the same graph for AI assistants, and WebMCP for agents acting in the browser. Because all three read one source, a person and an agent asking the same question get the same answer.
- What does this company actually do?
- Which plan covers five domains?
- Who leads sales?
- Is this product in stock?
- Exact answers first. A direct graph answer where one exists, evidence retrieval where it does not, and a language model only to phrase what the evidence supports.
- Every answer shows its source. Responses link to the pages behind them, and say plainly when the graph does not know.
- Live where it matters. Constants, such as who you are and what you offer, come from Schema. Transients, such as price and stock, are streamed in real time through change data capture (CDC), so answers stay live.
- Answers from the edge. The graph is served at the edge, so exact graph answers return in under 10 milliseconds, to people and agents alike.
- Public by design. Only what you choose to declare is served. It is read-only, needs no login, and exposes nothing private.
Proof, in public
We run it first. On this site.
VISEON.IO is built exactly the way we build yours: every page, product, service, person, glossary term and FAQ is an entity in one governed graph, served from viseon.io to people and to agents.
- VISEON Ask answers from the graph at viseon.io/ask.
- An MCP endpoint at
viseon.io/mcp, supporting both current revisions of the protocol. - An ARD manifest at
/.well-known/ard.json. - Listed in the official MCP Registry as
io.viseon/semantic-intelligence, verified as ours through our domain. - All five MCP tools independently verified by an ARD registry, Neuronto.
1,461
entities in the viseon.io graph.
5
MCP tools, independently verified.
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discovery listings: ARD and the MCP Registry.
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logins needed to read it. Public by design.
Where it fits
Keep your CMS and your plugins. Add what they can’t do.
Schema plugins generate markup page by page. Schema platforms manage it, and some serve it to agents from their own infrastructure. VISEON for Web audits and governs whatever markup you have, then serves the result from your domain, with a human interface, an agent interface and discovery listings of its own.
Nothing is ripped out. Yoast, Rank Math or your platform’s schema keep working; VISEON makes the whole domain one coherent graph.
Public: VISEON for Web
Your organisation, brands, products, services and people, declared for AI search, assistants and agentic commerce.
Private: VISEON for Enterprise
The same hub and the same technology over your internal estate: operations, policies and rules, served to your own agents behind your permissions.
Getting there
From audit to published, in four steps
Start with the free Semantic Entity Assessment, see exactly where you stand, and build from there.
Audit
Minutes
Your free Semantic Entity Assessment: your domain’s graph assessed automatically for missing, invalid and conflicting entities, Rich Results and reachability.
Build
One to three DAYS
On your domain, included in your plan: we agree the change with you, configure sync and a validation baseline, then validate and test.
Connect
Weeks
VISEON Ask on your site and an MCP endpoint on your domain, with WebMCP where agents need to act.
Canonical entities and identifiers, shaped to your sector. We draft your ontology straight away; the timeline is set by how quickly your team agrees it, typically one to three months.
Publish
Then ongoing
ARD manifest and MCP Registry listing, then monitoring as your site and offer change.
Governance, weekly catalogue health reports, change monitoring, and live prices and stock through change data capture.
Plans
Start free. Scale by brand.
Semantic Entity Assessment
£0
one complimentary report
- Domain-wide health scores
- AI discoverability gaps
- Schema accuracy and completeness
Single Brand
from £7,000
per year, three-year commitment
- One brand or domain, up to 10,000 pages
- Weekly catalogue health reports
- VISEON Ask and your MCP endpoint
- ARD manifest and MCP Registry listing
- Live prices and stock through CDC*
Multi-Brand
from £28,000
per year, three-year commitment
- Up to five domains and 100,000 SKUs
- Everything in Single Brand, including live CDC*
- Custom schema architecture
- Direct LLM pipeline integration
- Dedicated account manager
*Live prices and stock need a change data capture tool, licensed separately. WebMCP, for agents acting in the browser, is part of our paid Transact services.
Larger estates and full plan details: see pricing.
Questions
What people ask first
What is SEO 3.0?
SEO 3.0 is Semantic Entity Optimisation: optimising the entities your organisation is and offers, rather than individual pages or keywords. Each entity gets one canonical definition, a stable identifier, verified links and provenance, so AI search and AI agents can identify, understand and cite it directly.
Does VISEON help with Google Rich Results?
Yes. Rich Results are part of SEO 3.0: VISEON audits check that your Schema.org markup meets Google’s requirements for enhanced results such as FAQ snippets, product cards, review stars, events, breadcrumbs and organisation panels. The difference is that we don’t stop at the markup: the same entities are governed as one graph and served to AI directly.
How is SEO 3.0 different from GEO?
Generative engine optimisation tries to influence what AI engines write about you, mostly through content. It rarely holds, because those engines assemble answers by retrieval-augmented generation (RAG), which is probabilistic, so the same question can get a different answer each time, and costly, because every answer is retrieved and generated afresh. SEO 3.0 gives AI an authoritative source to read instead: your own governed graph, served from your domain, with exact answers wherever the graph has them.
What does an MCP endpoint on our website do?
It lets AI assistants and agents query your organisation’s knowledge graph directly, over the Model Context Protocol, instead of scraping and guessing. It is the agent half of Interact, the hub on your domain; VISEON Ask is the human half, answering your visitors from the same graph. Where agents need to act in the browser, WebMCP extends it.
What are ARD and the MCP Registry, and why publish to them?
Agentic Resource Discovery (ARD) is an open specification for a manifest on your domain that tells agents and registries what you offer. The official MCP Registry is the public directory of MCP servers that other directories draw on. Publishing to both, verified through your domain, is how agents find your endpoint without being told about it.
Will VISEON work with WordPress SEO plugins?
Yes, and nothing is replaced. VISEON audits and builds on the schema that Yoast, Rank Math and other plugins produce, resolves conflicts and gaps across the whole domain, and adds what plugins do not provide: one governed graph, VISEON Ask, an MCP endpoint and discovery listings.
Be understood by AI, not just found
Start with a free semantic entity assessment: how clearly AI can see your organisation, products and services today, and what would change it.
Or email [email protected] · Built by Differentia Consulting, enterprise data specialists since 2002.